Profit from Podcasting without Managers and Agents

TLDR: This article discusses how podcasters can profit from their shows without the need for managers or agents. It provides tips on choosing a profitable niche, developing a loyal audience, and monetizing a podcast through advertising, sponsorships, and merchandise. Self-publishing as a way for podcasters to retain control over their content and profits.

Indiana Fawcett

12/20/20222 min read

Podcasting has become a popular medium for sharing information, entertainment, and personal experiences with listeners all over the world. Many people are drawn to the medium because it allows them to share their thoughts and ideas with a large audience without the need for a traditional publishing or broadcasting platform. While it may seem like a daunting task to start a podcast and turn it into a profitable venture, it is possible to make money from podcasting without the help of managers or agents.

Here are some tips on how to profit from podcasting and why managers and agents may not be necessary:

  1. Choose a profitable niche: The first step to making money from podcasting is to choose a niche that is in demand and has the potential to generate revenue. This could be a topic that is popular among listeners, such as a particular hobby or industry, or it could be a topic that is underrepresented in the podcasting world and has the potential to attract a loyal audience.

  2. Develop a loyal audience: In order to make money from podcasting, you will need to build a loyal audience that tunes in to your show on a regular basis. This can be achieved by consistently releasing high-quality content and promoting your show through social media and other marketing channels. You can also consider offering bonuses or perks to your most dedicated listeners, such as exclusive content or merchandise.

  3. Monetize your podcast: There are several ways to monetize a podcast, including advertising, sponsorships, and merchandise. Advertising can be a lucrative option, as you can charge companies to place ads in your show or offer sponsored content. Sponsorships can also be a good source of income, as companies may be willing to pay for the opportunity to be associated with your show. In addition, you can sell merchandise, such as t-shirts or other branded items, to your listeners.

  4. Consider self-publishing: Many podcasters rely on managers or agents to help them navigate the business side of podcasting, such as finding sponsors and negotiating contracts. However, it is possible to handle these tasks yourself by self-publishing your show. This allows you to retain control over your content and profits, as well as potentially save money on commissions or fees. Some of the biggest podcasters in history do this and have created incredibly lucrative business because of this.

It is possible to profit from podcasting without the help of managers or agents. By choosing a profitable niche, building a loyal audience, and monetizing your show through subscriptions, advertising, sponsorships, and merchandise, you can turn your podcast into a successful and profitable venture. While managers and agents can be useful resources, they are not necessarily required for success in the world of podcasting.

Within podcasting specifically, managers and agents are not getting a taste of the profits in the podcasting industry, and as a result, some are flooding into the medium in order to entrench their interests. This can lead to situations where the creative vision of a podcast is overshadowed by the financial interests of these third parties.

It is important for creators to be aware of this potential obstacle and to be proactive in protecting their own interests. This may involve finding alternative ways to finance and distribute their work, or simply being more selective about the partnerships they enter into. Ultimately, the success of a podcast depends on the quality of the content and the dedication of the team behind it.

Here at CHOBO, we make podcasting effortless for you with our Los Angeles-based studios and our fully-remote editing agency, PodShuttle.

Get in touch with us via email: or message us on social media via the links below.

Follow us